You either think about your product and how to make the customer want it or what the customer wants and how your product can change to meet their wants. The ...

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Customer satisfaction is a key indicator between staying in business or bankruptcy or having a job or not. You have customers whether you believe it or not. Anyone who receives ...

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"I don't have my own business and don't work in marketing or sales, so why should I be interested in the 4 levels of customer expectations?"That is a very valid ...

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Anyone who receives a product from you is a customer or client. The customer needs something from you, and hopefully, they get it from you. Unfortunately, what the customer needs may ...

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